Question 1

Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger) , for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?

Accepted Answer

A)  Market segmentation
B)  Target market
C)  Differentiated
D)  Undifferentiated
E)  Marketing-mixF) A) and E)
G) A) and D)

Question 2

​Garrett has an annual income of $1 million. Sarah has an annual income of $100,000. Their buying behaviors differ because of their ability to buy, called their ___, which is largely determined by income.

Accepted Answer

A)  ​buying power
B)  ​organization power
C)  ​income power
D)  ​super powersE) B) and C)
F) C) and D)

Question 3

The elements of the marketing mix are combined to

Accepted Answer

A)  demonstrate the expertise of the marketing staff.
B)  meet product display requirements.
C)  encourage in-house support for marketing.
D)  fulfill trade show and other promotional commitments.
E)  satisfy the target market.F) B) and D)
G) A) and C)

Question 4

There are four kinds of utility: time, form, place, and price.

Accepted Answer

A) True 
 B)False

Question 5

Time, place, and possession utility have no real value in terms of money.

Accepted Answer

A) True 
 B)False

Question 6

JCPenney combines the inputs of buyer surveys, time-series analyses, correlation analyses, executive judgments, and market tests to develop a tool for predicting sales for the Christmas season. This tool would be termed a

Accepted Answer

A)  market analysis.
B)  sales forecast.
C)  market outlook.
D)  budget analysis.
E)  purchase plan.F) B) and E)
G) A) and D)

Question 7

Sales forecasts are used by managers in different divisions of an organization.

Accepted Answer

A) True 
 B)False

Exam 11: Building Customer Relationships Through Effective Marketing

Correct Answer
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Sales forecasts are used by managers in different divisions of an organization.

Correct Answer
verified

Garrett has an annual income of $1 million. Sarah has an annual income of $100,000. Their buying behaviors differ because of their ability to buy, called their ___, which is largely determined by income.

Correct Answer
verified

There are four kinds of utility: time, form, place, and price.

Correct Answer
verified

JCPenney combines the inputs of buyer surveys, time-series analyses, correlation analyses, executive judgments, and market tests to develop a tool for predicting sales for the Christmas season. This tool would be termed a

Correct Answer
verified

The elements of the marketing mix are combined to

Correct Answer
verified

Time, place, and possession utility have no real value in terms of money.

Correct Answer
verified

Exam 11: Building Customer Relationships Through Effective Marketing

Correct AnswerverifiedShow Answer

Sales forecasts are used by managers in different divisions of an organization.

Correct AnswerverifiedShow Answer

​Garrett has an annual income of $1 million. Sarah has an annual income of $100,000. Their buying behaviors differ because of their ability to buy, called their ___, which is largely determined by income.

Correct AnswerverifiedShow Answer

There are four kinds of utility: time, form, place, and price.

Correct AnswerverifiedShow Answer

JCPenney combines the inputs of buyer surveys, time-series analyses, correlation analyses, executive judgments, and market tests to develop a tool for predicting sales for the Christmas season. This tool would be termed a

Correct AnswerverifiedShow Answer

The elements of the marketing mix are combined to

Correct AnswerverifiedShow Answer

Time, place, and possession utility have no real value in terms of money.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Garrett has an annual income of $1 million. Sarah has an annual income of $100,000. Their buying behaviors differ because of their ability to buy, called their ___, which is largely determined by income.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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