Question 1

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Accepted Answer

The following environmental forces have ...

Question 2

Local newspaper readership has declined significantly in recent years.Not only are traditional newspapers losing subscribers,they are also losing advertisers.To combat these trends,many newspaper publishers now offer online versions of their printed newspapers.This is most likely a response to which environmental force?

Accepted Answer

A)   economic, since few can afford a newspaper today
B)   competitive, resulting from new, smaller local newspapers that are flourishing
C)   technological, since high-speed printing presses have become more easy to use
D)   social, resulting from changing consumer preferences for information delivered online
E)   regulatory, since the government provides tax incentives for paper-based productsF) A) and B)
G) C) and E)

Question 3

Using smartphones,one can watch the news,shoot videos,browse the Internet,take pictures,and listen to music.Improved features are added with each smartphone introduced by Apple,Samsung,LG,and others.As a result,customers often want to replace their existing smartphones with new models or brands every two years when their contracts expire.This increase in demand is due mostly to changes in __________,an environmental force.

Accepted Answer

A)   competition
B)   social culture
C)   technology
D)   regulations
E)   the economyF) A) and E)
G) A) and D)

Question 4

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A)   The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal.
B)   The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
C)   The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course.
D)   Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E)   Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.F) B) and D)
G) All of the above

Question 5

Buying a book at www.amazon.com to give as a birthday present is an example of __________ transaction.

Accepted Answer

A)   an i-market
B)   an intranet
C)   an electronic commerce
D)   an extranet
E)   a marketplaceF) D) and E)
G) B) and D)

Question 6

What is the difference between a patent and a copyright?
 Digital technology has required what additional recent legislation?

Accepted Answer

A patent gives inventors of new and nove...

Question 7

Facebook has approximately what fraction of the world's population as customers?

Accepted Answer

A)   one-half
B)   one-third
C)   one-quarter
D)   one-fifth
E)   one-seventhF) B) and E)
G) A) and B)

Question 8

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Accepted Answer

A)   significant trend analysis.
B)   organizational scanning.
C)   environmental scanning.
D)   a SWOT analysis.
E)   marketing intelligence.F) C) and D)
G) A) and D)

Question 9

During a recessionary period,which of the following economic behavior would be expected?

Accepted Answer

A)   Consumer spending would increase.
B)   The use of credit would decline.
C)   Taxes would increase nationally.
D)   Property values would jump dramatically.
E)   Consumers would use the majority of their discretionary income on entertainment.F) A) and B)
G) A) and C)

Question 10

Generation X consumers are

Accepted Answer

A)   likely to rely on others.
B)   authoritative decision makers.
C)   very prone to extravagance.
D)   generally supportive of racial and ethnic diversity.
E)   poorly educated.F) C) and E)
G) A) and E)

Question 11

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Accepted Answer

A)   social forces.
B)   economic forces.
C)   consumer forces.
D)   cultural forces.
E)   market forces.F) A) and D)
G) B) and C)

Question 12

Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs.Because Starbucks __________,it was prepared for this shift in its marketing environment.

Accepted Answer

A)   optimized its distribution by adding local outlets in grocery stores
B)   noticed the change in the demographics of coffee and tea drinkers in general
C)   added more in-store displays
D)   shifted funds from product development to advertising
E)   tracked, as part of its ongoing environmental scanning activities, the percentage of households with single cup brewersF) A) and B)
G) C) and D)

Question 13

A rival of a branded food product manufacturer was known to have asked a mutual supplier for certain ingredients,using secret codes known only to the manufacturer and the supplier.The rival had picked the codes out of the manufacturer's refuse.This is an example of

Accepted Answer

A)   corporate intelligence.
B)   economic espionage.
C)   clandestine trade secrets.
D)   industrial reconnaissance.
E)   competitive surveillance.F) A) and B)
G) A) and C)

Question 14

The population explosion has occurred

Accepted Answer

A)   primarily in the developing countries of Latin America, Asia, and Africa.
B)   fairly evenly throughout the world.
C)   primarily in the United States due to high birth rates and immigration.
D)   primarily in the countries of the European Union due to high birth rates and immigration.
E)   primarily in developed countries due to better economic, infrastructure, and health care conditions.F) A) and E)
G) D) and E)

Question 15

Economic espionage includes such activities as

Accepted Answer

A)   two firms hiring the same musician to write their company jingle.
B)   hiring people who worked in an executive capacity at a competitor's firm, especially if they didn't have a non-compete clause.
C)   offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible.
D)   searching through a competitor's trash.
E)   marrying someone who works for a competitor in an executive position.F) C) and D)
G) A) and C)

Question 16

Which of the following is a commonly held value in the United States?

Accepted Answer

A)   the importance of rank and status
B)   the importance of tradition
C)   belief in fate
D)   competition
E)   acceptance of birthrightF) A) and B)
G) A) and E)

Question 17

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Accepted Answer

A)   regulatory
B)   technological
C)   competitive
D)   economic
E)   socialF) All of the above
G) A) and E)

Question 18

The Lanham Act cannot protect the rights to a trademark if

Accepted Answer

A)   the company is accused of violating the Sherman Antitrust Act.
B)   the product patent is less than 17 years old.
C)   the word, name, or symbol has become generic.
D)   the statute of limitations has run out.
E)   the government refuses to enforce violations.F) A) and C)
G) None of the above

Question 19

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)   baby busters.
B)   millennials.
C)   Generation Y.
D)   baby boomers.
E)   Generation X.F) B) and E)
G) A) and D)

Question 20

Culture refers to the

Accepted Answer

A)   moral and ethical beliefs of a family passed down from generation to generation.
B)   set of values, ideas, and attitudes that are learned and shared among the members of a group.
C)   pastimes associated with the fine arts, such as ballet, music, and theater.
D)   standard or pattern of behaviors that is typical or expected of a group.
E)   description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.F) D) and E)
G) B) and C)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Correct Answer
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During a recessionary period,which of the following economic behavior would be expected?

Correct Answer
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Which of the following is a commonly held value in the United States?

Correct Answer
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The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Correct Answer
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Buying a book at www.amazon.com to give as a birthday present is an example of __________ transaction.

Correct Answer
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Which of the following statements concerning cause marketing is most accurate?

Correct Answer
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Facebook has approximately what fraction of the world's population as customers?

Correct Answer
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Correct Answer
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Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Correct Answer
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Culture refers to the

Correct Answer
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The population explosion has occurred

Correct Answer
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The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Correct Answer
verified

A rival of a branded food product manufacturer was known to have asked a mutual supplier for certain ingredients,using secret codes known only to the manufacturer and the supplier.The rival had picked the codes out of the manufacturer's refuse.This is an example of

Correct Answer
verified

The Lanham Act cannot protect the rights to a trademark if

Correct Answer
verified

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Correct Answer
verified
The following environmental forces have ...
View Answer

Economic espionage includes such activities as

Correct Answer
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The generation of children born between 1946 and 1964 is referred to as

Correct Answer
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Generation X consumers are

Correct Answer
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What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Correct Answer
verified
A patent gives inventors of new and nove...
View Answer

Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs.Because Starbucks __________,it was prepared for this shift in its marketing environment.

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Correct AnswerverifiedShow Answer

During a recessionary period,which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

Which of the following is a commonly held value in the United States?

Correct AnswerverifiedShow Answer

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Correct AnswerverifiedShow Answer

Buying a book at www.amazon.com to give as a birthday present is an example of __________ transaction.

Correct AnswerverifiedShow Answer

Which of the following statements concerning cause marketing is most accurate?

Correct AnswerverifiedShow Answer

Facebook has approximately what fraction of the world's population as customers?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Correct AnswerverifiedShow Answer

Culture refers to the

Correct AnswerverifiedShow Answer

The population explosion has occurred

Correct AnswerverifiedShow Answer

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Correct AnswerverifiedShow Answer

A rival of a branded food product manufacturer was known to have asked a mutual supplier for certain ingredients,using secret codes known only to the manufacturer and the supplier.The rival had picked the codes out of the manufacturer's refuse.This is an example of

Correct AnswerverifiedShow Answer

The Lanham Act cannot protect the rights to a trademark if

Correct AnswerverifiedShow Answer

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Correct AnswerverifiedThe following environmental forces have ...View AnswerShow Answer

Economic espionage includes such activities as

Correct AnswerverifiedShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

Generation X consumers are

Correct AnswerverifiedShow Answer

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Correct AnswerverifiedA patent gives inventors of new and nove...View AnswerShow Answer

Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs.Because Starbucks __________,it was prepared for this shift in its marketing environment.

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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The following environmental forces have ...
View Answer

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Correct Answer
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Correct Answer
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A patent gives inventors of new and nove...
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Correct Answer
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