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Companies are learning that it is important to take a strategic approach to the management of public issues,both domestically and globally.

A) True
B) False

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Competitive intelligence enables managers in companies of all sizes to make informed decisions in all areas of the business.

A) True
B) False

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Issue ripeness refers to:


A) The number stakeholders involved in the public issue.
B) When society's expectations are high and the issue is highly relevant to business.
C) How long the issue has been a problem for business, the longer the more ripe.
D) The importance given to the issue by the media and how much coverage it receives.

E) None of the above
F) All of the above

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Once an organization has implemented the issue management program,it must:


A) Use trade associations or consultants to follow high priority issues.
B) Study the results and make necessary adjustments.
C) Not limit the number of public issues the firm can address.
D) Pick a selected number of issues to address immediately.

E) None of the above
F) A) and B)

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Financially sound companies do not need to understand how a public issue is likely to evolve,or how it will affect them.

A) True
B) False

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Failure to understand the beliefs and expectations of stakeholders:


A) Causes a company's profits to increase in the short run.
B) Causes a company's profits to decrease in the short run.
C) Causes the performance-expectations gap to grow larger.
D) Increases the chance of a corporate buy-out.

E) A) and B)
F) None of the above

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Organizations always have full control of a public issue.

A) True
B) False

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Identify the eight strategic radar screens that enable public affairs managers to scan their business environment.Briefly discuss the issues involved with each environment.

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Legal environmental intelligence includes:


A) Patterns of aggressive growth versus static maintenance.
B) Analysis of local, state, national, and international politics.
C) Considerations of patents, copyrights, or trademarks.
D) Information regarding costs, prices, and international trade.

E) None of the above
F) A) and B)

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According to management scholar Karl Albrecht,scanning to acquire environmental intelligence should focus on:


A) Eight strategic radar screens.
B) Six management templates.
C) Eight process improvement models.
D) Six ethical decision indicators.

E) All of the above
F) B) and C)

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Environmental intelligence is the acquisition of information gained from analyzing the multiple environments affecting organizations.

A) True
B) False

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