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Exam 2: Data Mining Procedures and Knowledge Systems

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Question 31

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Define predictive analytics and discuss a marketing researcher's job in predictive analytics.

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Broadly speaking,predictive analytics re...

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Question 32

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An organization's mailing list of current customers is an example of _____.

A) a cookie
B) software
C) a database
D) a hyperlink

E) All of the above
F) A) and B)

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Question 33

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One way to address ethical issues related to data technology is by using a(n) _____,which gives consumers access to the information collected from their Web behavior and even provides them an opportunity to edit the information.

Which of the following is an example of behavioral tracking?

_____ information is a term that captures structured data openly shared between companies.

Which part of the decision support system addresses exchanges between the firm and its customers?

______ software is capable of learning an Internet user's preferences and automatically searching out information and distributing the information to a user's computer.

Foursquare allows users to check into bars,restaurants,or theaters through their mobile phones so that others can know where the user is.This is an example of _____ technologies.

A data warehouse is the multitiered computer storehouse of current and historical data.

_____ data refers to the accumulated records resulting from point of sale data recordings.

The type of exchange that occurs when one company's computer system is integrated with another companys' system is called _____.

An organization's inventory figures are a good example of:

A(n) _____ searches through the Internet almost instantly looking for content containing specific words.

Data and information can be delivered to consumers or other end users via either primary technology or secondary technology.

When a marketing manager has sufficient information to make a good decision,the information is said to be ______.

Parties that furnish information on the World Wide Web are called _____.

The purpose of a decision support system is to store data and transform data into information that is easily accessible to marketing managers.

Compare and contrast pull technology and push technology and describe and example of each.

_____ refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends which allow more accurate prediction of consumers' opinions and actions.

List the four factors to consider regarding the ethics of data gathered through technological means.