Question 1

Big box retailers such as Walmart and Target that sell CDs and movies would be considered part of which of the following?

Accepted Answer

A)  fat body
B)  short head
C)  mid-list
D)  long tailE) A) and B)
F) A) and C)

Question 2

21st Century Fox generally provides which of the following?

Accepted Answer

A)  conservative television programming
B)  television programming that will attract the largest,most profitable audience
C)  reruns of television programs produced by other major media companies
D)  liberal television programmingE) B) and C)
F) All of the above

Question 3

Name two of the media properties owned by Time Warner.

Accepted Answer

The answer of Name two of the media properties owned...

Question 4

Which of the following is a way that Facebook makes money from its users/subscribers?

Accepted Answer

A)  They charge a monthly subscription fee in many countries.
B)  They sell their mobile app for smartphones for $2.99 through Apple and Google's app stores.
C)  They collect information about users from games,quizzes and the like,then sell that information to corporate partners.
D)  You can't fool me,Facebook doesn't actually make money.It depends on money from wealthy donors to keep running.E) None of the above
F) B) and D) C

Question 5

Why was YouTube developed?

Accepted Answer

A)  to make it easier to share videos
B)  to give movie and television studios a site to promote their products
C)  as a file-sharing service for pirated videos
D)  as a distribution system for pornographyE) A) and B)
F) A) and C)

Question 6

The late cofounder and CEO of Apple was the largest single stockholder in which major media company?

Accepted Answer

A)  Time Warner
B)  Disney
C)  Comcast
D)  Viacom/CBSE) B) and C)
F) All of the above B

Question 7

At Walmart,the top 200 CDs account for more than 90% of the music sold.

Accepted Answer

A) True 
 B)False

Question 8

Transmitting home-produced video to a national audience is almost impossible because the so-called Big Media won't carry it on their channels.

Accepted Answer

A) True 
 B)False

Question 9

In a brief essay,explain the differences between the long-tail and the short-head media markets.

Accepted Answer

The answer of In a brief essay,explain the differences between...

Question 10

In his book The Long Tail,Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.

Accepted Answer

A) True 
 B)False

Question 11

Radio stations started carrying national news beginning from which of the following decades?

Accepted Answer

A)  1890s
B)  1910s
C)  1930s
D)  1950sE) All of the above
F) A) and D)

Question 12

Facebook shows us that a media company's influence can be measured by ______.

Accepted Answer

A)  its profits
B)  the number of users
C)  its audience's level of engagement
D)  all of theseE) A) and C)
F) A) and B)

Question 13

In a brief essay,define the concept of media synergy and then explain how it works using examples from the Disney Corporation.

Accepted Answer

In the media business,synergy means that a large company can use the strengths of its various divisions to cross-promote its content.Disney engages in synergy at every level,including merchandizing its characters,cross-promoting content of different divisions,and using its media properties to promote its theme parks and cruise lines.An example might be how Disney acquired Marvel Comics to provide material for its movie,toy,and theme park businesses.

Question 14

While the number of independent news companies has declined,the availability of news media has increased.

Accepted Answer

A) True 
 B)False

Question 15

Long-tail media are characterized by which of the following?

Accepted Answer

A)  a high number of goods
B)  a low cost of reaching markets
C)  ease of finding obscure products
D)  all of theseE) B) and C)
F) None of the above

Question 16

A CD has to sell at least four copies a year in order to justify the shelf space it takes up in a local big box store.

Accepted Answer

A) True 
 B)False

Question 17

The information that Facebook collects on individual people in North America is worth about _____ a year.

Accepted Answer

A)  $27
B)  $84
C)  $129
D)  $155E) A) and B)
F) A) and C)

Question 18

Owning multiple channels allows a media company to repackage media content for different audiences.

Accepted Answer

A) True 
 B)False

Question 19

The electronic media in the United States are primarily owned and operated by the federal government.

Accepted Answer

A) True 
 B)False

Question 20

The short head is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

Accepted Answer

A) True 
 B)False

Exam 3: The Media Business: Consolidation, Globalization, and the Long Tail

Big box retailers such as Walmart and Target that sell CDs and movies would be considered part of which of the following?

Correct Answer
verified

21st Century Fox generally provides which of the following?

Correct Answer
verified

Name two of the media properties owned by Time Warner.

Correct Answer
verified

Which of the following is a way that Facebook makes money from its users/subscribers?

Correct Answer
verified
C

Why was YouTube developed?

Correct Answer
verified

The late cofounder and CEO of Apple was the largest single stockholder in which major media company?

Correct Answer
verified
B

At Walmart,the top 200 CDs account for more than 90% of the music sold.

Correct Answer
verified

Transmitting home-produced video to a national audience is almost impossible because the so-called Big Media won't carry it on their channels.

Correct Answer
verified

In a brief essay,explain the differences between the long-tail and the short-head media markets.

Correct Answer
verified

In his book The Long Tail,Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.

Correct Answer
verified

Radio stations started carrying national news beginning from which of the following decades?

Correct Answer
verified

Facebook shows us that a media company's influence can be measured by ______.

Correct Answer
verified

In a brief essay,define the concept of media synergy and then explain how it works using examples from the Disney Corporation.

While the number of independent news companies has declined,the availability of news media has increased.

Correct Answer
verified

Long-tail media are characterized by which of the following?

Correct Answer
verified

A CD has to sell at least four copies a year in order to justify the shelf space it takes up in a local big box store.

Correct Answer
verified

The information that Facebook collects on individual people in North America is worth about _____ a year.

Correct Answer
verified

Owning multiple channels allows a media company to repackage media content for different audiences.

Correct Answer
verified

The electronic media in the United States are primarily owned and operated by the federal government.

Correct Answer
verified

The short head is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

Correct Answer
verified

Exam 3: The Media Business: Consolidation, Globalization, and the Long Tail

Big box retailers such as Walmart and Target that sell CDs and movies would be considered part of which of the following?

Correct AnswerverifiedShow Answer

21st Century Fox generally provides which of the following?

Correct AnswerverifiedShow Answer

Name two of the media properties owned by Time Warner.

Correct AnswerverifiedShow Answer

Which of the following is a way that Facebook makes money from its users/subscribers?

Correct AnswerverifiedC

Why was YouTube developed?

Correct AnswerverifiedShow Answer

The late cofounder and CEO of Apple was the largest single stockholder in which major media company?

Correct AnswerverifiedB

At Walmart,the top 200 CDs account for more than 90% of the music sold.

Correct AnswerverifiedShow Answer

Transmitting home-produced video to a national audience is almost impossible because the so-called Big Media won't carry it on their channels.

Correct AnswerverifiedShow Answer

In a brief essay,explain the differences between the long-tail and the short-head media markets.

Correct AnswerverifiedShow Answer

In his book The Long Tail,Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.

Correct AnswerverifiedShow Answer

Radio stations started carrying national news beginning from which of the following decades?

Correct AnswerverifiedShow Answer

Facebook shows us that a media company's influence can be measured by ______.

Correct AnswerverifiedShow Answer

In a brief essay,define the concept of media synergy and then explain how it works using examples from the Disney Corporation.

While the number of independent news companies has declined,the availability of news media has increased.

Correct AnswerverifiedShow Answer

Long-tail media are characterized by which of the following?

Correct AnswerverifiedShow Answer

A CD has to sell at least four copies a year in order to justify the shelf space it takes up in a local big box store.

Correct AnswerverifiedShow Answer

The information that Facebook collects on individual people in North America is worth about _____ a year.

Correct AnswerverifiedShow Answer

Owning multiple channels allows a media company to repackage media content for different audiences.

Correct AnswerverifiedShow Answer

The electronic media in the United States are primarily owned and operated by the federal government.

Correct AnswerverifiedShow Answer

The short head is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

Correct AnswerverifiedShow Answer

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C

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B

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