Question 1

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Accepted Answer

A)  product class.
B)  product mix.
C)  product category.
D)  marketing category.
E)  product line.F) All of the above
G) C) and D)

Question 2

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will ________ rather than simply what they want.

Accepted Answer

A)  look like
B)  cost them
C)  do for them
D)  feel like
E)  consist of in terms of new featuresF) None of the above
G) A) and E)

Question 3

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Accepted Answer

A)  Conduct a survey among the 2 million people belonging to the NPD Consumer Panel.
B)  Observe similar reality programs that are on competing television networks.
C)  Contact contestants from other reality shows such as Survivor or The Amazing Race.
D)  Brainstorm ideas from the TV production company's employees.
E)  Read about the stars of reality TV programs in gossip magazines such as Us Weekly and TV programs like TMZ.F) A) and C)
G) A) and E)

Question 4

Dragon Naturally Speaking,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  disruptive improvement.
E)  evolutionary innovation.F) B) and E)
G) A) and C) B

Question 5

A product that is new in some way but requires no new behaviors to be learned by consumers is a

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  product transformation.
E)  concurrent innovation.F) B) and D)
G) D) and E)

Question 6

Briefly define a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Accepted Answer

A product is a good,service,or idea cons...

Question 7

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?

Accepted Answer

A)  market testing
B)  idea generation
C)  screening and evaluation
D)  development
E)  business analysisF) None of the above
G) A) and E)

Question 8

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Accepted Answer

A)  laboratory test market
B)  concept test market
C)  simulated test market
D)  controlled test market
E)  standard test marketF) D) and E)
G) B) and E) D

Question 9

Figure 10-1
 
-Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

Accepted Answer

A)  amount of money the customer is willing and able to spend.
B)  number of competing or substitute products.
C)  demographics of the consumer.
D)  frequency of purchase.
E)  consumer segmentation characteristics.F) B) and E)
G) All of the above D

Question 10

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A)  not listening to the voice of the engineer.
B)  not satisfying customer needs on critical factors.
C)  too much advertising or too aggressive a tone for it.
D)  failure to anticipate competitors' actions.
E)  insufficient funding for rollout.F) A) and E)
G) A) and C)

Question 11

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)  idea generation.
B)  business analysis.
C)  marketing analysis.
D)  product development.
E)  commercialization.F) A) and E)
G) B) and E)

Question 12

A 3M researcher worked with university students to develop the Post-it® Flag Highlighter.When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier,at which stage of the new-product development process was this product?

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  new-product strategy development
E)  concept testingF) B) and E)
G) C) and D)

Question 13

Durable goods emphasize which of the following elements of the promotional mix?

Accepted Answer

A)  sales promotion
B)  personal selling
C)  advertising
D)  public relations
E)  direct marketingF) None of the above
G) D) and E)

Question 14

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Accepted Answer

A)  ancillary services
B)  contractual services
C)  specialty services
D)  accessory services
E)  industrial servicesF) B) and D)
G) A) and B)

Question 15

Battery maker Duracell introduced a new product called the Duracell Powermat,which is a wireless charging pad for mobile devices.Because of the perceived fit with its other products,this new product was received well by consumers despite being in a different product category.This innovation strategy is known as a

Accepted Answer

A)  brand extension.
B)  radical invention.
C)  product line extension.
D)  disruptive innovation.
E)  product accumulation.F) A) and B)
G) C) and D)

Question 16

During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle,including time to break-even and time for potential responses by competitors?

Accepted Answer

A)  business analysis
B)  new-product strategy development
C)  screening and evaluation
D)  commercialization
E)  idea generationF) D) and E)
G) A) and B)

Question 17

There are seven stages of the new-product development process.Stage 3 follows idea generation;it is the ________ stage.

Accepted Answer

A)  tactic generation
B)  screening and evaluation
C)  screening and analysis
D)  new-product strategy development
E)  product assessmentF) A) and D)
G) D) and E)

Question 18

All of the following actions occur during the business analysis stage of the new-product development process except which?

Accepted Answer

A)  using capacity management to find ways to match the availability of the service offering to when it is needed
B)  assessing the marketing and product synergies related to the company's existing operations
C)  turning the idea on paper into a prototype
D)  determining whether the new product can be protected with a patent or copyright
E)  assessing whether the proposed new product fits with the company's mission and objectivesF) C) and E)
G) A) and B)

Question 19

Unsought products are

Accepted Answer

A)  any products associated with impulse buys at the supermarket checkout counter.
B)  products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C)  items within a company's product line that do not perform as well as others in the line.
D)  products that the consumer does not know about or knows about but does not initially want.
E)  products that people choose to ignore because they find them offensive from a moral or ethical perspective.F) C) and D)
G) None of the above

Question 20

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Accepted Answer

A)  function exaggeration.
B)  product line extension.
C)  feature bloat.
D)  sensory overload.
E)  product differentiation.F) C) and D)
G) D) and E)

Exam 10: Developing New Products and Services

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Correct Answer
verified

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will ________ rather than simply what they want.

Correct Answer
verified

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Correct Answer
verified

Dragon Naturally Speaking,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of a(n)

Correct Answer
verified
B

A product that is new in some way but requires no new behaviors to be learned by consumers is a

Correct Answer
verified

Briefly define a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Correct Answer
verified
A product is a good,service,or idea cons...
View Answer

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?

Correct Answer
verified

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Correct Answer
verified
D

Figure 10-1 -Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

Correct Answer
verified
D

One of the eight primary marketing-related reasons for new-product failure is

Correct Answer
verified

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct Answer
verified

Correct Answer
verified

Durable goods emphasize which of the following elements of the promotional mix?

Correct Answer
verified

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Correct Answer
verified

Correct Answer
verified

During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle,including time to break-even and time for potential responses by competitors?

Correct Answer
verified

There are seven stages of the new-product development process.Stage 3 follows idea generation;it is the ________ stage.

Correct Answer
verified

All of the following actions occur during the business analysis stage of the new-product development process except which?

Correct Answer
verified

Unsought products are

Correct Answer
verified

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Correct Answer
verified

Exam 10: Developing New Products and Services

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Correct AnswerverifiedShow Answer

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will ________ rather than simply what they want.

Correct AnswerverifiedShow Answer

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Correct AnswerverifiedShow Answer

Dragon Naturally Speaking,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of a(n)

Correct AnswerverifiedB

A product that is new in some way but requires no new behaviors to be learned by consumers is a

Correct AnswerverifiedShow Answer

Briefly define a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Correct AnswerverifiedA product is a good,service,or idea cons...View AnswerShow Answer

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?

Correct AnswerverifiedShow Answer

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Correct AnswerverifiedD

Figure 10-1 -Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

Correct AnswerverifiedD

One of the eight primary marketing-related reasons for new-product failure is

Correct AnswerverifiedShow Answer

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Durable goods emphasize which of the following elements of the promotional mix?

Correct AnswerverifiedShow Answer

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle,including time to break-even and time for potential responses by competitors?

Correct AnswerverifiedShow Answer

There are seven stages of the new-product development process.Stage 3 follows idea generation;it is the ________ stage.

Correct AnswerverifiedShow Answer

All of the following actions occur during the business analysis stage of the new-product development process except which?

Correct AnswerverifiedShow Answer

Unsought products are

Correct AnswerverifiedShow Answer

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Correct AnswerverifiedShow Answer

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B

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A product is a good,service,or idea cons...
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D

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D

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