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Exam 5: Understanding Consumer Behavior

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Question 1

Multiple Choice

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The personal,social,and economic significance of the purchase to the consumer,which is known as the level of ________,may cause him or her to skip or minimize one or more stages in the purchase decision process.

A) aspiration
B) cognitive dissonance
C) motivation
D) situational influences
E) involvement

F) B) and D)
G) A) and B)

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Question 2

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The analysis of consumer lifestyles is known as

A) demographics.
B) psychographics.
C) social statistics.
D) physiological needs.
E) sociographics.

F) A) and B)
G) C) and D)

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Question 3

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Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks finding a gift her sister will use and like.Lexi is engaging in

You are sleepy before your 8 a.m.class and you notice the Starbucks on the walk to school.You stop for a drink and purchase something new that you really enjoy.The next day you do the same,and soon this has become a habit.This process is an example of

Prexa was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general.Although this may simply be the result of ________ because Prexa is a women's rights advocate,if other women interpreted the name choice the same way,it is likely this product would fail.

In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material

Jennifer usually worked long hours at her job at the hospital,so her husband,Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cooktop and oven.Ari's primary role in this process was that of

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

In the VALS framework,consumers can have abundant or minimal psychological,physical,and material resources.One segment with minimal resources,known as ________,are the quiet rank and file focused on meeting basic needs.They are analog not digital.

________ may be defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

The five roles of individual family members in the consumer purchase decision process are

Andres only has 30 minutes for lunch,so he typically goes somewhere within a block or two of his building and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms,you may be experiencing

In the Maslow hierarchy of needs,those needs involving personal fulfillment are called

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Figure 5-1 -In Figure 5-1 above,B represents which stage of the consumer purchase decision process?

High-involvement purchases typically have which of the following characteristics?

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n)

The process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as

Figure 5-3 -In Figure 5-3 above,column C represents which of the following in terms of consumer involvement and product knowledge?