Question 1

Demographics refer to

Accepted Answer

A)  the depiction of a population according to its core values or cultural beliefs and their rate of change.
B)  an objective measurement of a person's likelihood to purchase a product or service.
C)  the psychological profile of prospective consumers.
D)  the density of a population in a geographic area.
E)  the description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation.F) B) and D)
G) C) and E)

Question 2

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100,000.One-third of that went to local,state,and federal income taxes and another third went to pay for a home mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

Accepted Answer

A)  gross income
B)  bonus income
C)  discretionary income
D)  disposable income
E)  profitF) A) and B)
G) None of the above

Question 3

Many consumers are committed to brands with a strong link to social action.An example of this would be

Accepted Answer

A)  McDonald's "I'm Lovin' It" campaign.
B)  Colgate's "Every Drop Counts" campaign.
C)  Diesel's "Be Stupid" campaign.
D)  Liz Claiborne's "Claiborne for Men" campaign.
E)  Samsung's "The Jitterbug" campaign.F) A) and E)
G) B) and D)

Question 4

A growing trend to "Buy American" may encourage U.S.automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports.In addition,a decline in the value of the U.S.dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan.If Toyota builds the plant,its decision would reflect

Accepted Answer

A)  a reactive strategy that would impact the competitive environmental force.
B)  a proactive maneuver to manipulate and impact the social environmental force.
C)  a positive result from regulatory and economic environmental forces.
D)  a positive response to a technological environmental force.
E)  a negative impact as a result of adverse competitive,regulatory,and technological environmental forces.F) All of the above
G) C) and D)

Question 5

The form of competition in which many sellers compete with substitutable products within a price range is called

Accepted Answer

A)  pure competition.
B)  cross-market competition.
C)  an oligopoly.
D)  monopolistic competition.
E)  a monopoly.F) B) and E)
G) C) and E)

Question 6

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones such as misleading promotions?

Accepted Answer

A)  Robinson-Patman Act
B)  Consumer Product Safety Act
C)  Lanham Act
D)  Federal Trade Commission Act
E)  Fair Packaging and Labeling ActF) B) and E)
G) None of the above

Question 7

The Trademark Law Revision Act addresses the right of a company to

Accepted Answer

A)  sell to the highest bidder a trademark that has expired or been retired.
B)  incorporate an unlimited number of new products under the same trademark.
C)  secure rights to a name before the product is even in use.
D)  alter its trademark in terms of color,design,or slogan without having to reapply for a new trademark.
E)  protects U.S.trademark rights throughout the world.F) None of the above
G) All of the above

Question 8

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Accepted Answer

An alternative to government control is ...

Question 9

F.Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of commonly used vitamins in the United States.This is an example of how ________ forces affect the marketing environment.

Accepted Answer

A)  economic
B)  ecological
C)  technological
D)  social
E)  regulatoryF) A) and D)
G) A) and C)

Question 10

Pending federal legislation will require all online retailers to collect state sales taxes from customers.This would affect online sellers such as Virtual Vineyards,which now collects state sales taxes only from customers who reside in California,its home state.This pending legislation would be an example of which environmental force?

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) A) and B)
G) B) and C)

Question 11

Generation X

Accepted Answer

A)  is the least healthy generation since the 1940s.
B)  accounts for the smallest percentage of consumer spending among the cohorts.
C)  is the largest segment of business travelers.
D)  is notable for its interest in distinctive,memorable,and personal experiences.
E)  is a label often used synonymously with the term "millennials."F) C) and E)
G) B) and D)

Question 12

Explain marketspace and electronic commerce and their relevance for marketing.

Accepted Answer

Technology has also had a dramatic impac...

Question 13

The total amount of money made in one year by a person,household,or family unit is referred to as ________ income.

Accepted Answer

A)  government
B)  discretionary
C)  disposable
D)  gross
E)  livableF) C) and E)
G) A) and C)

Question 14

The Kansas state legislature recently banned the use of tanning beds by anyone under the age of 18.This restriction would be an example of which environmental force?

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) C) and E)
G) All of the above

Question 15

Environmental trends arise from all of the following forces except which?

Accepted Answer

A)  competitive
B)  economic
C)  regulatory
D)  geographical
E)  socialF) C) and D)
G) All of the above

Question 16

Which of the following would be considered a barrier to entry,one of the factors that impacts competition?

Accepted Answer

A)  personnel shortages
B)  distribution access
C)  field of experience
D)  inventory deficits
E)  prior enterprise failuresF) D) and E)
G) A) and C)

Question 17

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

A)  Coca-Cola risks losing its generic status.
B)  In order to maintain the use of its widely recognizable trademark,Coca-Cola must prevent the name from becoming generic.
C)  The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Co.
D)  The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E)  By protecting its trademark,Coca-Cola is protecting the entire soft drink industry from indirect competition.F) C) and E)
G) A) and B)

Question 18

At the U.S.Census Bureau,gross income is referred to as

Accepted Answer

A)  buying power.
B)  cash inflow.
C)  fiscal power.
D)  money income.
E)  household income.F) All of the above
G) A) and B)

Question 19

The Federal Trade Commission investigated Google as potentially being a(n) ________,but found that despite its very large market share,it had not harmed competition.

Accepted Answer

A)  pure competitor
B)  oligopoly
C)  pure monopoly
D)  monopolistic competitor
E)  megopolyF) A) and E)
G) C) and E)

Question 20

Generation X is defined as the generation of children born

Accepted Answer

A)  between 1946 and 1964.
B)  between WWI and WWII.
C)  between 1965 and 1976.
D)  between 1977 and 1994.
E)  since the millennium.F) A) and B)
G) D) and E)

Exam 3: Scanning the Marketing Environment

Environmental trends arise from all of the following forces except which?

Correct Answer
verified

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Correct Answer
verified
An alternative to government control is ...
View Answer

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Correct Answer
verified

F.Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of commonly used vitamins in the United States.This is an example of how ________ forces affect the marketing environment.

Correct Answer
verified

Correct Answer
verified

The Kansas state legislature recently banned the use of tanning beds by anyone under the age of 18.This restriction would be an example of which environmental force?

Correct Answer
verified

Which of the following would be considered a barrier to entry,one of the factors that impacts competition?

Correct Answer
verified

Generation X

Correct Answer
verified

Demographics refer to

Correct Answer
verified

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones such as misleading promotions?

Correct Answer
verified

Correct Answer
verified

Many consumers are committed to brands with a strong link to social action.An example of this would be

Correct Answer
verified

The total amount of money made in one year by a person,household,or family unit is referred to as ________ income.

Correct Answer
verified

At the U.S.Census Bureau,gross income is referred to as

Correct Answer
verified

The form of competition in which many sellers compete with substitutable products within a price range is called

Correct Answer
verified

The Federal Trade Commission investigated Google as potentially being a(n) ________,but found that despite its very large market share,it had not harmed competition.

Correct Answer
verified

Correct Answer
verified

Generation X is defined as the generation of children born

Correct Answer
verified

The Trademark Law Revision Act addresses the right of a company to

Correct Answer
verified

Explain marketspace and electronic commerce and their relevance for marketing.

Correct Answer
verified
Technology has also had a dramatic impac...
View Answer

Exam 3: Scanning the Marketing Environment

Environmental trends arise from all of the following forces except which?

Correct AnswerverifiedShow Answer

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Correct AnswerverifiedAn alternative to government control is ...View AnswerShow Answer

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Correct AnswerverifiedShow Answer

F.Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of commonly used vitamins in the United States.This is an example of how ________ forces affect the marketing environment.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Kansas state legislature recently banned the use of tanning beds by anyone under the age of 18.This restriction would be an example of which environmental force?

Correct AnswerverifiedShow Answer

Which of the following would be considered a barrier to entry,one of the factors that impacts competition?

Correct AnswerverifiedShow Answer

Generation X

Correct AnswerverifiedShow Answer

Demographics refer to

Correct AnswerverifiedShow Answer

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones such as misleading promotions?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Many consumers are committed to brands with a strong link to social action.An example of this would be

Correct AnswerverifiedShow Answer

The total amount of money made in one year by a person,household,or family unit is referred to as ________ income.

Correct AnswerverifiedShow Answer

At the U.S.Census Bureau,gross income is referred to as

Correct AnswerverifiedShow Answer

The form of competition in which many sellers compete with substitutable products within a price range is called

Correct AnswerverifiedShow Answer

The Federal Trade Commission investigated Google as potentially being a(n) ________,but found that despite its very large market share,it had not harmed competition.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generation X is defined as the generation of children born

Correct AnswerverifiedShow Answer

The Trademark Law Revision Act addresses the right of a company to

Correct AnswerverifiedShow Answer

Explain marketspace and electronic commerce and their relevance for marketing.

Correct AnswerverifiedTechnology has also had a dramatic impac...View AnswerShow Answer

Correct Answer
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Correct Answer
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An alternative to government control is ...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Technology has also had a dramatic impac...
View Answer