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Exam 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages

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Question 31

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Fast fashion retailer success depends upon the ability to spot trends.Explain this in terms of environmental scanning,monitoring and collecting of competitive intelligence.Use an example to support your argument.Companies such as H&M and Zara fall into this category but there are many other competitors.

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Fast fashion retailers like H&M and Zara...

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Question 32

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Interest rate increases have a ________ impact on the residential home construction industry and a ________ effect on industries that produce consumer necessities such as prescription drugs or basic grocery items.

A) positive;negligible
B) negative;positive
C) negative;negligible
D) positive;negative

E) A) and C)
F) None of the above

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Question 33

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SWOT analysis is useful in part because it obliges the firm to act proactively by putting an emphasis on identifying opportunities and threats that constrain the action choices a firm might make because of its internal and external environmental scan.

The strategic groups concept is valuable for assessing the implications of industry ________ for the strategic group as a whole.

Research published in Personnel Psychology shows that older workers are slightly more willing to implement organizational changes than younger workers.This is an example of which segment of the general environment?

Which of the following is not an input process to develop forecasts?

The strategic groups concept is valuable for identifying groups with ________ competitive positions.

New communication technology can impact seemingly unrelated industries such as the airline industry.This would be an example of a

Scenario analysis draws on a range of disciplines and interests.It is a more ________ approach to forecasting.

The strategic groups concept is valuable for charting the ________ directions of firm strategies.

Firms that were successful in the past can fail today because

Banks and airlines are examples of two industries that track competitor offers continually.This is called the process of gathering

Use the Quora website (www.quora.com)to study the African country of Ethiopia.According to the general environment factors listed in the textbook (demographic,sociocultural,political/legal,technological,economic,global) make a case for a company to include the country in its list of desirable customers.Be sure to define your company by industry.

Which of the following is not an example of corporate competitive intelligence?

Ted Turner saw the potential of 24-hour news before anyone else.This is an example of perceptual acuity.

PPG Industries,the Pittsburgh-based manufacturer of paints,coatings,optical products,specialty materials,chemicals,glass,and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers.It used a technique to help it identify possible future strategies.What was it?

Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups,which strategic group is the largest in terms of breadth of product line?

The tenure of Ms.Marchionni as CEO of Lands' End was largely a result of her efforts to re-invent the apparel brand,

SWOT analysis raises awareness about the role of strategy in creating a match between the environmental conditions and ________ of the firm.

Which of the following would not lead a manager to believe that an ethical concern exists?