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MapReduce is a technique for harnessing the power of thousands of computers working in parallel.

A) True
B) False

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Data mart is another term used for a data warehouse.

A) True
B) False

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In marketing transactions, the fact that customers who buy product X also buy product Y creates a cross-selling opportunity.

A) True
B) False

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U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?


A) SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods.
B) SAMCROW has not ordered in some time but when it did order in the past, it ordered frequently, and its orders were of the highest monetary value.
C) SAMCROW has not ordered for some time and it did not order frequently, but when it did order, it bought the least-expensive items.
D) SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.

E) A) and B)
F) B) and C)

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Push publishing delivers business intelligence ________.


A) according to a schedule or as a result of an event or particular data condition
B) through reporting, data mining, and knowledge management
C) by obtaining, cleaning, organizing, relating, and cataloging source data
D) in response to requests from users

E) A) and B)
F) A) and C)

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A reporting application is a BI application that inputs data from one or more sources and applies reporting operations to that data to produce business intelligence.

A) True
B) False

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A BI server extends alert/RSS functionality to support user subscriptions.

A) True
B) False

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A sales report that is current at the time the user accessed it on a Web server, is an example of a(n) ________.


A) static report
B) dynamic report
C) expert system
D) hybrid market report

E) All of the above
F) B) and D)

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A ________ is a hierarchical arrangement of criteria that predict a classification or a value.


A) value chain
B) cluster analysis
C) decision tree
D) neural network

E) A) and C)
F) A) and B)

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The four fundamental categories of BI analysis are reporting, data mining, BigData, and knowledge management.

A) True
B) False

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Which of the following statements is true about BI publishing alternatives?


A) Most dynamic reports are published as PDF documents.
B) For Web servers and SharePoint, the push option is manual only
C) BI servers extend alert/RSS functionality to support user subscriptions.
D) Publishing static BI content requires more skill, compared to publishing dynamic BI content.

E) B) and C)
F) A) and C)

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An ________ and an OLAP report are the same thing.


A) OLAP measure
B) OLAP cube
C) OLAP dimension
D) OLAP array

E) All of the above
F) A) and B)

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With ________, statistical techniques can identify groups of entities that have similar characteristics.


A) regression analysis
B) cluster analysis
C) expert systems
D) neural networks

E) A) and B)
F) C) and D)

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Which of the following statements is true about reporting applications?


A) Reporting applications deliver business intelligence to users as a result of an event or particular data condition.
B) Reporting applications consist of five standard components: hardware, software, data, procedures, and people.
C) Two important reporting applications are RFM analysis and OLAP.
D) Reporting applications produce business intelligence using highly sophisticated operations.

E) B) and C)
F) C) and D)

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The three primary activities in the BI process are to acquire data, perform analysis, and publish results.

A) True
B) False

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________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.


A) Data entry
B) Data acquisition
C) Data mining
D) Data encryption

E) B) and C)
F) A) and D)

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In market-basket terminology, confidence is the probability that two items will be purchased together.

A) True
B) False

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With unsupervised data mining, analysts do not create a model or hypothesis before running the analysis.

A) True
B) False

Correct Answer

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________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge.


A) Decision Support Systems (DSS)
B) Online Analytical Processing (OLAP) applications
C) Content Management Systems (CMS)
D) Data Transfer Protocols (DTP)

E) A) and D)
F) A) and C)

Correct Answer

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Describe the features of a data mart.

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A data mart is a data collection, smalle...

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