Question 1

Which of the following does not include three functions identified as key managerial roles by Henry Mintzberg?

Accepted Answer

A)   Disturbance handler, facilitator, spokesperson.
B)   Figurehead, leader, disseminator.
C)   Liaison, resource allocator, monitor.
D)   Monitor, negotiator, entrepreneur.E) A) and D)
F) None of the above

Question 2

Nike, the leader in footwear and apparel sales, is estimated to be worth $15 billion, while industry runner-up Adidas is valued at $5 billion. In 2011, Nike's apparel sales reached $5.4 billion, with overall sales topping $18 billion ($7.6 billion in North America, $3.8 billion in Western Europe, and $4.8 billion from China and emerging markets.

Accepted Answer

A) True 
 B)False

Question 3

In the "Eplogue" section of the chapter, we examine how Under Armour (UA) is seeking to attract a new market segment. Which three of Henry Mintzberg's ten managerial roles would be most helpful for UA managers to address the challenge of reaching this new market segment?

Accepted Answer

To address the challenge of reaching a n...

Question 4

According to Forbes magazine, each of the following is in the top five of the most valuable sport franchises in the world except:

Accepted Answer

A)   Bayern Munich
B)   the Dallas Cowboys
C)   Manchester United
D)   the New York YankeesE) None of the above
F) A) and D)

Question 5

Licensing is defined as a contractual method of developing and exploiting intellectual property by transferring rights of use to third parties without the transfer of ownership. The "third parties" in this instance are the licensees, the companies that manufacture these products, which hold licenses to manufacture and sell products bearing the logos and marks of professional and amateur sport entities.

Accepted Answer

A) True 
 B)False

Exam 1: The Sport Management Challenge and the Branded and Licensed Sport Product Industry

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In the "Eplogue" section of the chapter, we examine how Under Armour (UA) is seeking to attract a new market segment. Which three of Henry Mintzberg's ten managerial roles would be most helpful for UA managers to address the challenge of reaching this new market segment?

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According to Forbes magazine, each of the following is in the top five of the most valuable sport franchises in the world except:

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Which of the following does not include three functions identified as key managerial roles by Henry Mintzberg?

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Correct Answer
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Exam 1: The Sport Management Challenge and the Branded and Licensed Sport Product Industry

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In the "Eplogue" section of the chapter, we examine how Under Armour (UA) is seeking to attract a new market segment. Which three of Henry Mintzberg's ten managerial roles would be most helpful for UA managers to address the challenge of reaching this new market segment?

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According to Forbes magazine, each of the following is in the top five of the most valuable sport franchises in the world except:

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Which of the following does not include three functions identified as key managerial roles by Henry Mintzberg?

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Correct Answer
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