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Exam 10: Persuasive and Sales Messages

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Question 51

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An effective press releaseaims to appeal to a wide audience rather than focusing on a targeted audience. ​

A) True
B) False

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Question 52

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Which of the following statements about building interest in persuasive messages is most accurate?

A) After capturing attention,a persuasive request must retain that attention and convince the audience that the request is reasonable.
B) In a persuasive message,the section that builds interest should be no longer than one paragraph.
C) Persuasive requests are likely to be shorter than direct requests.
D) All of these statements are accurate.

E) A) and B)
F) A) and C)

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Question 53

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When writing a persuasive message,it is important to expect resistance from your audience.

Your textbook outlines several techniques to gain the attention of your reader in the opening of a persuasive message.List three of these techniques and write an original example of each.

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Corinne is writing a persuasive message to her staff and includes the opening sentence Your hard work in planning last month's trade show made it the most successful we have ever had.She is gaining her reader's attention by using what type of opening statement?

To receive complimentary breakfast each morning of your stay,please complete your booking by April 30 effectively motivates action in the closing of a sales letter.

You would like to invite a local forensic accountant to speak about this exciting field at the next monthly meeting of your student business organization.Write a persuasive request letter to the accountant.Write the body of the letter,omitting the letter addresses,salutation,complimentary close,and enclosure line.

Messages flowing downward such as information about procedures,equipment,or customer service generally use ________.

When writing a claim letter to a company,you're more likely to be successful if you ________.

To overcome resistance most effectively,a message should directly address every possible objection your reader might have.

The best persuasive requests ________ .

________ appeals related to reason and intellect are often translated into making money and increasing efficiency.

Language that attempts tomanipulate by distorting or twisting the meaning is called ________.

In a sales letter promoting its new hybrid vehicle,a car company included this sentence: Our new hybrid model will save you hundreds of dollars annually on gasoline expenses.The company is focusing on indirect benefits of purchasing this vehicle.

A manager who persuades employees to accept pay cuts because of low profits but fails to reveal executive bonuses is demonstrating ethical behavior.

________ appeals used to build interest in sales messages relate to status,ego,and sensual feelings.

You can reduce your gasoline expenses by installing our fuel-efficient tires on your vehicleis an example of an emotional appeal.

The main theme of your appeal in a sales letter is your ________ selling point.

Nicole wants to ask her boss if she can telecommute two days a week,but she's afraid her boss will oppose her request.What should she do first in her written request?