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In the short run, a competitive firm will always choose to shut down if product price is less than the lowest attainable average total cost.

A) True
B) False

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Why might a business owner keep their business open but let it deteriorate, rather than shut it down? Will this profitability last?

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When demand falls for a business, it may...

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Farmer Jones is producing wheat and must accept the market price of $6.00 per bushel. At this time, her average total costs and her marginal costs both equal $8.00 per bushel. Her minimum average variable costs are $5.00 per bushel. In order to maximize profits or minimize losses in the short run, farmer Jones should


A) increase output.
B) increase selling price.
C) produce zero output and shut down.
D) continue producing, but reduce output.

E) None of the above
F) B) and D)

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  According to the accompanying diagram, at the profit-maximizing output, the firm will realize A) a loss equal to BCFG. B) a loss equal to ACFH. C) an economic profit of ACFH. D) an economic profit of ABGH. According to the accompanying diagram, at the profit-maximizing output, the firm will realize


A) a loss equal to BCFG.
B) a loss equal to ACFH.
C) an economic profit of ACFH.
D) an economic profit of ABGH.

E) A) and B)
F) All of the above

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The fallacy of composition is essentially the error of


A) omitting relevant variables in constructing a model.
B) conflating correlation with causation.
C) confusing cause and effect in economic relationships.
D) generalizing from the particular to the general.

E) A) and B)
F) A) and C)

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A firm sells a product in a purely competitive market. The marginal cost of the product at the current output is $4 and the market price is $4.5. What should the firm do?


A) shut down if the minimum possible average variable cost is below $4.5
B) decrease output if the minimum possible average variable cost is below $4.5
C) increase output if the minimum possible average variable cost is below $4.50
D) increase output if the minimum possible average variable cost is above $4.5

E) None of the above
F) B) and C)

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A perfectly elastic demand curve implies that the firm


A) must lower price to sell more output.
B) can sell as much output as it chooses at the existing price.
C) realizes an increase in total revenue that is less than product price when it sells an extra unit.
D) is selling a differentiated (heterogeneous) product.

E) B) and C)
F) A) and B)

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Sinking funds


A) represent unrecoverable costs for firms.
B) essentially turn ongoing fixed costs into occasional variable costs.
C) are reserves used to manage the closing of a bankrupt firm.
D) essentially turn occasional variable costs into ongoing fixed costs.

E) All of the above
F) B) and D)

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The marginal revenue curve of a purely competitive firm


A) lies below the firm's demand curve.
B) is downsloping because price must be reduced to sell more output.
C) is horizontal at the market price.
D) has all of these characteristics.

E) All of the above
F) C) and D)

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Compare and contrast the types of products produced across the four types of market structures. Are they similar or differentiated?

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The types of products produced in purely...

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An unprofitable motel will stay open in the short run if


A) price (average nightly room rate) exceeds average variable cost.
B) marginal revenue exceeds marginal cost.
C) price (average nightly room rate) exceeds average fixed cost.
D) marginal revenue exceeds price.

E) A) and C)
F) All of the above

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  As president and owner of the Sour Grapes Lemonade Company, you face the costs shown. To maximize your financial well-being, you should A) continue to operate in the short run because rent is less than sales. B) shut down because variable costs exceed fixed costs. C) shut down because the company is losing money. D) continue operating in the short run. As president and owner of the Sour Grapes Lemonade Company, you face the costs shown. To maximize your financial well-being, you should


A) continue to operate in the short run because rent is less than sales.
B) shut down because variable costs exceed fixed costs.
C) shut down because the company is losing money.
D) continue operating in the short run.

E) None of the above
F) A) and D)

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  Consider the purely competitive firm whose data are shown in the accompanying graph. The firm is earning A) normal profits, since its price is above AVC. B) economic profits, since its price is above AVC. C) normal profits, since its price just covers ATC. D) losses, since it is operating at the shutdown point. Consider the purely competitive firm whose data are shown in the accompanying graph. The firm is earning


A) normal profits, since its price is above AVC.
B) economic profits, since its price is above AVC.
C) normal profits, since its price just covers ATC.
D) losses, since it is operating at the shutdown point.

E) All of the above
F) A) and B)

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  Refer to the data in the accompanying table. If the firm's minimum average variable cost is $11, the firm's profit-maximizing level of output would be A) 0. B) 5. C) 4. D) 3. Refer to the data in the accompanying table. If the firm's minimum average variable cost is $11, the firm's profit-maximizing level of output would be


A) 0.
B) 5.
C) 4.
D) 3.

E) None of the above
F) All of the above

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The soft drink and automobile industries would be examples of which market model?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

E) A) and B)
F) A) and C)

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A purely competitive firm can be identified by the fact that


A) there are other firms in the industry producing similar products.
B) it is making only normal profits in the short run.
C) its average revenue equals its marginal revenue.
D) it experiences diminishing marginal returns.

E) None of the above
F) B) and C)

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The market for milk can be characterized as a purely competitive industry. How might a decrease in the cost of corn that is sold to dairy farmers as feed for the cows affect the short-run costs and output for a farm in the industry? How this will affect the profit of the individual dairy?

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If the price of corn falls for the dairy...

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  Which point in the accompanying graph is definitely not on the competitive firm's short-run supply curve? A) A B) B C) C D) D Which point in the accompanying graph is definitely not on the competitive firm's short-run supply curve?


A) A
B) B
C) C
D) D

E) None of the above
F) All of the above

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  According to the accompanying diagram, at the profit-maximizing output, total variable cost is equal to A) 0 AHE. B) 0 CFE. C) 0 BGE. D) ABGH. According to the accompanying diagram, at the profit-maximizing output, total variable cost is equal to


A) 0 AHE.
B) 0 CFE.
C) 0 BGE.
D) ABGH.

E) B) and D)
F) C) and D)

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  At what price will the firm shown in the accompanying graph make just a normal profit? A) $2 B) $5 C) $7 D) $10 At what price will the firm shown in the accompanying graph make just a normal profit?


A) $2
B) $5
C) $7
D) $10

E) A) and D)
F) A) and B)

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