Question 1

The four elements of the marketing mix are product, price, distribution, and promotion.

Accepted Answer

A) True 
 B)False

Question 2

IRI, a marketing research firm, has been contracted by T-Fal to evaluate the market performance of a new line of cookware.Which of the following is not likely to be a step in IRI's research process?

Accepted Answer

A)   interpreting the research data
B)   collecting data
C)   making decisions about whether or not the cookware's market performance is acceptable
D)   designing the research project
E)   reporting data to T-Fal executivesF) C) and D)
G) None of the above

Question 3

By selling Christmas trees from late November through December, Home Improvement is providing ____ utility.

Accepted Answer

A)   form
B)   possession
C)   place
D)   time
E)   marketingF) A) and B)
G) A) and E)

Question 4

Southside Distributors in Los Angeles distributes beverages for a major corporation in Kansas City.It is specifically a part of a(n)  ____ market.

Accepted Answer

A)   reseller
B)   governmental
C)   institutional
D)   consumer
E)   organizationalF) B) and E)
G) C) and D)

Question 5

Identify and describe the four major types of utility.Which one is influenced indirectly by marketing efforts?

Accepted Answer

The four major types of utility are form...

Question 6

Which of the following is not one of the steps in implementing the marketing concept?

Accepted Answer

A)   obtaining information about existing and potential customers
B)   pinpointing needs and potential customers for further marketing activities
C)   mobilizing marketing resources to provide, promote, and distribute products
D)   obtaining new information about effectiveness of efforts
E)   the selection and analysis of a target marketF) B) and E)
G) A) and E)

Question 7

Lynn walks into a local convenience store to buy chewing gum.She more than likely will employ ____ in deciding to make that purchase.

Accepted Answer

A)   absolute response behavior
B)   extensive decision making
C)   limited decision making
D)   routine response behavior
E)   intensive decision makingF) None of the above
G) B) and C)

Exam 11: Building Customer Relationships Through Effective Marketing

Southside Distributors in Los Angeles distributes beverages for a major corporation in Kansas City.It is specifically a part of a(n) ____ market.

Correct Answer
verified

Identify and describe the four major types of utility.Which one is influenced indirectly by marketing efforts?

Correct Answer
Answered by ExamLex AI
The four major types of utility are form...
View Answer

IRI, a marketing research firm, has been contracted by T-Fal to evaluate the market performance of a new line of cookware.Which of the following is not likely to be a step in IRI's research process?

Correct Answer
verified

By selling Christmas trees from late November through December, Home Improvement is providing ____ utility.

Correct Answer
verified

Which of the following is not one of the steps in implementing the marketing concept?

Correct Answer
verified

The four elements of the marketing mix are product, price, distribution, and promotion.

Correct Answer
verified

Lynn walks into a local convenience store to buy chewing gum.She more than likely will employ ____ in deciding to make that purchase.

Correct Answer
verified

Exam 11: Building Customer Relationships Through Effective Marketing

Southside Distributors in Los Angeles distributes beverages for a major corporation in Kansas City.It is specifically a part of a(n) ____ market.

Correct AnswerverifiedShow Answer

Identify and describe the four major types of utility.Which one is influenced indirectly by marketing efforts?

Correct AnswerAnswered by ExamLex AIThe four major types of utility are form...View AnswerShow Answer

IRI, a marketing research firm, has been contracted by T-Fal to evaluate the market performance of a new line of cookware.Which of the following is not likely to be a step in IRI's research process?

Correct AnswerverifiedShow Answer

By selling Christmas trees from late November through December, Home Improvement is providing ____ utility.

Correct AnswerverifiedShow Answer

Which of the following is not one of the steps in implementing the marketing concept?

Correct AnswerverifiedShow Answer

The four elements of the marketing mix are product, price, distribution, and promotion.

Correct AnswerverifiedShow Answer

Lynn walks into a local convenience store to buy chewing gum.She more than likely will employ ____ in deciding to make that purchase.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The four major types of utility are form...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified