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Exam 13: Distributing and Promoting Products

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Question 71

Multiple Choice

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Ryan Witz sells vacuum cleaners door-to-door.After showing Mrs.Davis several models and demonstrations, Ryan can tell she is hesitant but interested.Which trial closing is Ryan likely to use to ensure a sale?

A) "Here's my card.Give me a call if you would like to place an order."
B) "Will you be placing an order, Mrs.Davis?"
C) "Do you want the standard model, or the one with the special options package?"
D) "Shall I give you a week to consider the offer?"
E) "I'll put you down for the deluxe model.Is that your natural hair color?"

F) A) and B)
G) B) and C)

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Question 72

Multiple Choice

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The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:

A) organizational promotional resources.
B) nature of the target market.
C) characteristics of the product.
D) personal preferences of the marketers.
E) feasibility of various promotion methods.

F) All of the above
G) C) and D)

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Question 73

True/False

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A retail outlet that sells a single category of merchandise is known as a specialty store.

A limited-service wholesaler assumes responsibility for a few wholesale services only.

Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers

A transportation firm that is available for hire by one or several shippers is a private carrier.

A sales agent provides all of the following advantages except

MeComick Trucking serves as a carrier for several private oilfield supply companies.It is classified as a _____ carrier.

Department stores are distinctly service-oriented.Along with the goods they sell, they provide _____.

Merck & Co., Inc., a pharmaceutical manufacturer, wishes to promote its products to retail pharmacists, physicians, and hospitals.Merck should recruit _____.

If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons, it is trying to:

Ski XYZ Company manufactured too many ski jackets, overestimating the quantity retailers would purchase.So Ski XYZ has offered its customers a lower cost of purchase, 20 percent lower, if they order ten or more jackets.The company is displaying an example of what?

When major oil companies advertise to build goodwill rather than to stimulate sales, they are using _____.

Maria's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world.Because of the fragile nature of the products, they need to spend as little time as possible in transit.Maria should use trucks to transport her products.

If Levi Co.offers to pay JCPenney to have its jeans included in JCPenney's anniversary sale ad, this would be an example of _____.

Like newspaper ads and unlike magazine advertising, television advertising:

What is the goal of integrated marketing communications?

Bill Yee was granted franchise rights from McDonald's for the community in which he lives.McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Most local firms use immediate-response advertising.

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words.Therefore James is in which stage of developing the advertising campaign?