Question 1

Order cycle time is

Accepted Answer

A)   the time between when an order is placed and when payment is received.
B)   the time between the sale of the first production batch to the sale of the next production batch.
C)   the cycle between one full warehouse shipment to the next full warehouse shipment.
D)   the time between the ordering of an item and when it is received and ready for use or sale.
E)   the average time between reorders by a given wholesaler or retailer in the marketing channel.F) B) and E)
G) D) and E)

Question 2

Dual distribution can violate the Sherman Act and the Clayton Act if the

Accepted Answer

A)   prices charged for items sold through one channel are different from the prices charged for the same items in another channel.
B)   manufacturer's behavior is viewed as lessening competition by eliminating wholesalers or retailers.
C)   manufacturer has a corporate vertical marketing system with one channel and an administered vertical system with the other.
D)   manufacturer uses both a direct and indirect marketing channel.
E)   product is not available through more than one marketing channel.F) A) and B)
G) B) and C)

Question 3

Which of these best describes the goal for a firm's inventory and transportation costs?

Accepted Answer

A)   Focus more on minimizing required inventory costs.
B)   Focus more on minimizing required transportation costs.
C)   Minimize the sum of inventory and transportation costs.
D)   Maximize the difference between required inventory and transportation costs.
E)   Set a level of transportation costs and minimize the required inventory costs.F) C) and E)
G) C) and D)

Question 4

Within the context of a supply chain, ________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.

Accepted Answer

A)   quick response
B)   customer service
C)   distribution management
D)   efficient consumer response
E)   lead timeF) None of the above
G) A) and E)

Question 5

Figure 15-2
-Intermediaries perform three basic functions. In Figure 15-2 above, C represents ________ function.

Accepted Answer

A)   a middleman
B)   a logistical
C)   a facilitating
D)   an operational
E)   a transactionalF) D) and E)
G) A) and C)

Question 6

IGA and Ben Franklin variety and craft stores are examples of

Accepted Answer

A)   service-sponsored retail systems.
B)   wholesaler-sponsored voluntary chains.
C)   retailer-sponsored cooperatives.
D)   administered cooperative systems.
E)   manufacturer-sponsored cooperatives.F) A) and D)
G) A) and E)

Question 7

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Accepted Answer

A)   integrated marketing systems.
B)   horizontal marketing systems.
C)   vertical marketing systems.
D)   functional marketing systems.
E)   cooperative marketing systems.F) A) and E)
G) C) and D)

Question 8

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Accepted Answer

A)   a corporate vertical marketing system.
B)   an integrated vertical marketing system.
C)   a contractual vertical system.
D)   an administered vertical marketing system.
E)   an interactive vertical marketing system.F) C) and E)
G) B) and E)

Question 9

A textile artist can buy fabric, thread, and batting, create an heirloom quilt, and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local mall. By designing the quilts and kiosk with aesthetic value, the artist creates ________ utility.

Accepted Answer

A)   application
B)   possession
C)   time
D)   place
E)   formF) B) and D)
G) A) and D)

Question 10

A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer, through intermediaries, to a buyer.

Accepted Answer

A)   marketing chain
B)   marketing hierarchy
C)   marketing agent
D)   marketing channel
E)   marketing networkF) C) and D)
G) None of the above

Question 11

An industrial distributor is

Accepted Answer

A)   an intermediary that performs a variety of marketing channel functions involving selling, stocking, delivering a full product assortment, and financing.
B)   an intermediary that maintains its own sales force and performs all channel functions.
C)   an intermediary that deals exclusively with the selling, stocking, and delivery of raw materials used by manufacturers in the production of its products.
D)   an intermediary that deals with a single product line within a single industry.
E)   an intermediary that performs functions involving selling, stocking, and delivery of industrial goods but is unable to provide financing due to the normally large expenditures.F) B) and D)
G) All of the above

Question 12

Having a product or service where consumers want it is ________ utility.

Accepted Answer

A)   form
B)   place
C)   time
D)   possession
E)   locationF) B) and E)
G) A) and D)

Question 13

21st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios. Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks, 21st Century Fox is an example of

Accepted Answer

A)   a corporate vertical marketing system.
B)   an integrated marketing system.
C)   a contractual vertical marketing system.
D)   a corporate horizontal marketing system.
E)   a contractual horizontal marketing system.F) A) and D)
G) A) and B)

Question 14

Vertical integration can lead to legal prosecution if

Accepted Answer

A)   there is potential to lessen competition or create a monopoly.
B)   mergers create too much competition.
C)   a corporate vertical system attempts to become a contractual vertical marketing system.
D)   an administered vertical system attempts to become a corporate vertical marketing system.
E)   one member of the channel attempts to take the position of channel captain away from another.F) A) and B)
G) None of the above

Question 15

Multichannel marketing facilitates ________, which means consumers shop online and then return unwanted merchandise to a nearby store.

Accepted Answer

A)   showrooming
B)   bait and switch
C)   BOPUS
D)   price shopping
E)   BORISF) A) and B)
G) C) and E)

Question 16

Total logistics cost refers to

Accepted Answer

A)   the design, installation, and maintenance of in-store displays, cabinets, and freestanding promotional materials for retail outlets.
B)   expenses associated with activities performed by brokers and agents to bring buyers and sellers together.
C)   expenditures associated with the clerical or bookkeeping side of the procurement process, which include purchase, design, and maintenance of the EDI system.
D)   expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer.
E)   expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return products handling.F) C) and D)
G) A) and C)

Question 17

Logistics management refers to

Accepted Answer

A)   the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
B)   the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers.
C)   the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers.
D)   systems that are designed to reduce a retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense.
E)   proprietary computer and telecommunication technologies used to exchange digital invoices, payments, and information among suppliers, manufacturers, wholesalers, and retailers.F) A) and B)
G) C) and D)

Question 18

MachineTools.com sells grinders, boring mills, and engine lathes. Its website lists products from over 700 machinery manufacturers, 2,500 distributors of new equipment, and 650 dealers of used inventory for sale. MachineTools.com relies on a well-established channel of manufacturers, distributors, and machinery dealers to provide the merchandise that is sold through this

Accepted Answer

A)   electronic government channel.
B)   virtual marketing channel.
C)   World Wide Web network.
D)   mediated channel.
E)   digital marketing channel.F) A) and D)
G) A) and C)

Question 19

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu...

Question 20

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing ________ functions.

Accepted Answer

A)   logistical
B)   merchandising
C)   facilitating
D)   implementation
E)   transactionalF) A) and E)
G) A) and C)

Exam 15: Managing Marketing Channels and Supply Chains

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Correct Answer
verified
There are three major types of contractu...
View Answer

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Correct Answer
verified

IGA and Ben Franklin variety and craft stores are examples of

Correct Answer
verified

Correct Answer
verified

Within the context of a supply chain, ________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.

Correct Answer
verified

A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer, through intermediaries, to a buyer.

Correct Answer
verified

Which of these best describes the goal for a firm's inventory and transportation costs?

Correct Answer
verified

Total logistics cost refers to

Correct Answer
verified

21st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios. Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks, 21st Century Fox is an example of

Correct Answer
verified

Figure 15-2 -Intermediaries perform three basic functions. In Figure 15-2 above, C represents ________ function.

Correct Answer
verified

Having a product or service where consumers want it is ________ utility.

Correct Answer
verified

Multichannel marketing facilitates ________, which means consumers shop online and then return unwanted merchandise to a nearby store.

Correct Answer
verified

Dual distribution can violate the Sherman Act and the Clayton Act if the

Correct Answer
verified

Order cycle time is

Correct Answer
verified

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Correct Answer
verified

Vertical integration can lead to legal prosecution if

Correct Answer
verified

An industrial distributor is

Correct Answer
verified

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing ________ functions.

Correct Answer
verified

Logistics management refers to

Correct Answer
verified

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Correct AnswerverifiedThere are three major types of contractu...View AnswerShow Answer

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Correct AnswerverifiedShow Answer

IGA and Ben Franklin variety and craft stores are examples of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Within the context of a supply chain, ________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.

Correct AnswerverifiedShow Answer

A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer, through intermediaries, to a buyer.

Correct AnswerverifiedShow Answer

Which of these best describes the goal for a firm's inventory and transportation costs?

Correct AnswerverifiedShow Answer

Total logistics cost refers to

Correct AnswerverifiedShow Answer

21st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios. Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks, 21st Century Fox is an example of

Correct AnswerverifiedShow Answer

Figure 15-2 -Intermediaries perform three basic functions. In Figure 15-2 above, C represents ________ function.

Correct AnswerverifiedShow Answer

Having a product or service where consumers want it is ________ utility.

Correct AnswerverifiedShow Answer

Multichannel marketing facilitates ________, which means consumers shop online and then return unwanted merchandise to a nearby store.

Correct AnswerverifiedShow Answer

Dual distribution can violate the Sherman Act and the Clayton Act if the

Correct AnswerverifiedShow Answer

Order cycle time is

Correct AnswerverifiedShow Answer

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Correct AnswerverifiedShow Answer

Vertical integration can lead to legal prosecution if

Correct AnswerverifiedShow Answer

An industrial distributor is

Correct AnswerverifiedShow Answer

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing ________ functions.

Correct AnswerverifiedShow Answer

Logistics management refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified
There are three major types of contractu...
View Answer

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