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The purpose of starting a business is to satisfy customers.

A) True
B) False

Correct Answer

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_____ companies provide valuable services to _____ companies by acting as sales agents for their products.


A) Large / small
B) Small / large
C) Wholesale / retail
D) Entrepreneurial / corporate

E) B) and D)
F) None of the above

Correct Answer

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James Brolen is a man of many talents and abilities.After six months in business,however,things aren't going well,and Brolen doesn't quite understand why.Among other things,he sometimes worries more about problems at home than about customer needs,spends a little too much time poring over e-mails,and tries to balance work and life by keeping up with a couple of hobbies.What's Brolen's biggest problem?


A) Lack of time-management skills
B) Lack of customer focus
C) Lack of managerial experience
D) Lack of financial focus

E) A) and C)
F) A) and D)

Correct Answer

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Mary Gonzalez recently expanded her chain of flower shops. As the only small flower shop located in major airports in the Midwest, she has a unique operation. She has 72 employees in 30 shops, and although her company isn’t dominant in its industry, her shops are busy year round. To accommodate her unique clientele, Mary developed the idea of packaging flowers in small waterproof pots that won’t leak either in the airport or aboard planes. -Gonzalez's business is not a small business because it's unique in the flower-shop industry.

A) True
B) False

Correct Answer

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Howard Schultz,a New York executive for a housewares company,came up with his great business idea when he:


A) Was encouraged by his boss to start a business
B) Decided he needed to run a coffee shop to provide stability for his family
C) Visited the coffee shop of one of his smaller customers and discovered why it ordered so many coffeemaker filters
D) Found that his family wanted to move to Seattle

E) B) and D)
F) A) and B)

Correct Answer

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Accounting,finance,management,marketing,and production are the _____ areas of business.


A) decision-making
B) functional
C) bottom-line
D) distribution

E) B) and C)
F) All of the above

Correct Answer

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Over the last two decades,women have become the majority of small business owners.

A) True
B) False

Correct Answer

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Franchises are considered an easy,cost-efficient way to start your own business.

A) True
B) False

Correct Answer

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The most common use of a business plan is to persuade potential customers to buy your goods or services.

A) True
B) False

Correct Answer

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Which of the following is the most common but riskiest option in becoming a small business owner?


A) Marketing an unknown product
B) Starting from scratch
C) Obtaining a franchise
D) Buying an existing business

E) C) and D)
F) A) and D)

Correct Answer

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Which of the following is the most common but riskiest option in becoming a small business owner?


A) Marketing an unknown product
B) Starting from scratch
C) Obtaining a franchise
D) Buying an existing business

E) B) and D)
F) B) and C)

Correct Answer

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As a business owner,you're responsible for making the decisions that pertain to the profitability of your business.This decision-making freedom best reflects the _____ advantage of small business ownership.


A) independence
B) first-mover
C) lifestyle
D) financial

E) None of the above
F) All of the above

Correct Answer

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Franchises are often quite _____.


A) legally simple
B) easily acquired
C) attractive from a tax standpoint
D) expensive

E) B) and D)
F) A) and D)

Correct Answer

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If you run a _____,you may find that you must adhere to certain rules even if you disagree with some of them.


A) previously owned business
B) franchise
C) limited liability corporation
D) partnership

E) None of the above
F) All of the above

Correct Answer

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Small businesses do all of the following except ________


A) Create jobs
B) Spark innovation
C) Provide opportunities for many people,including women and minorities
D) Develop very few patents

E) A) and B)
F) B) and C)

Correct Answer

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Innovators at large businesses are the primary driving force behind the discovery of new ways of doing old things.

A) True
B) False

Correct Answer

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If he bought a local combination miniature golf course and driving range,Bernard Blanco would find that buying an existing business is an easier option than starting from scratch.

A) True
B) False

Correct Answer

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The "Development and Production" section of the business plan explains why your proposed offerings will be better than those of competitors.

A) True
B) False

Correct Answer

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Which of the following is not a characteristic of an entrepreneur?


A) Is confident in their innovation or business idea
B) Is willing to work under a certain degree of uncertainty
C) Avoids risk
D) Has the flexibility to adjust to changing situations

E) A) and D)
F) C) and D)

Correct Answer

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A franchise business is appealing because franchisers _____.


A) provide a proven business model
B) will buy your excess inventory
C) will supply temporary managerial help
D) all of these

E) None of the above
F) B) and D)

Correct Answer

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