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Data visualization tools move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more.

A) True
B) False

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Clustering segments a heterogeneous population of more homogeneous subgroups.

A) True
B) False

Correct Answer

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Which of the following reveals the relationship between variables along with the nature and frequency of the relationship?


A) Affinity grouping analysis
B) Masking detection tool
C) Cluster grouping
D) Blocking barriers

E) None of the above
F) B) and C)

Correct Answer

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Which of the following reveals the relationship between variables along with the nature and frequency of the relationship?


A) Classification
B) Estimation
C) Affinity grouping analysis
D) Clustering

E) A) and B)
F) A) and C)

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Classification organizes data or information into predefined groups.

A) True
B) False

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Estimation analysis determines which things go together.

A) True
B) False

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What is a business analytics specialist who uses visual tools to help people understand complex data?


A) Distributed computing specialist
B) Data processor
C) Data scientist
D) Data artist

E) All of the above
F) A) and B)

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Speech analytics is heavily used in the customer service department to help improve processes by identifying angry customers and routing them to the appropriate customer service representative.

A) True
B) False

Correct Answer

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Big data is a collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools.

A) True
B) False

Correct Answer

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What is web analytics?


A) The analysis of text flowing across the Internet, including unstructured text from blogs and messages
B) The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
C) The analysis of unstructured data to find trends and patterns in words and sentences
D) The analysis of unstructured data associated with websites to identify consumer behavior and website navigation

E) A) and B)
F) All of the above

Correct Answer

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Velocity includes the analysis of streaming data as it travels around the Internet.

A) True
B) False

Correct Answer

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What is a statistical process for estimating the relationships among variables?


A) Prediction
B) Optimization
C) Forecasting
D) Regression

E) A) and C)
F) B) and D)

Correct Answer

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What is another term for data that does not exist in a fixed location?


A) Structured data
B) Unstructured data
C) Text mining
D) Web mining

E) A) and B)
F) None of the above

Correct Answer

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What describes technologies that allow users to "see" or visualize data to transform information into a business perspective?


A) Informing
B) Infographics
C) Data visualization
D) Business intelligence dashboards

E) A) and B)
F) None of the above

Correct Answer

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In terms of big data, what includes the scale of data?


A) Variety
B) Veracity
C) Volume
D) Velocity

E) B) and C)
F) A) and B)

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What are forecasts?


A) Statements about what will happen or might happen in the future such as future sales or employee turnover
B) Statistical processes that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste
C) Predictions based on time-series information
D) Statistical processes for estimating the relationships among variables

E) All of the above
F) C) and D)

Correct Answer

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In terms of big data, what includes the analysis of streaming data as it travels around the Internet?


A) Variety
B) Veracity
C) Volume
D) Velocity

E) A) and D)
F) C) and D)

Correct Answer

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What are predictions based on time-series information?


A) Prediction
B) Optimization
C) Forecasting
D) Regression

E) B) and C)
F) None of the above

Correct Answer

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Forecasts are predictions based on time-series information.

A) True
B) False

Correct Answer

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What is a data value that is numerically distant from most of the other data points in a set of data?


A) Fast data
B) Outlier
C) Analysis paralysis
D) Cube

E) C) and D)
F) None of the above

Correct Answer

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